State Farm
While a Content Strategist Razorfish in Chicago, I worked on numerous projects for State Farm, including writing copy for insurance landing pages (crucial for search ranking and driving customers to the quote process), managing a team of copywriters to create 250+ articles for the company's Learning Center, and creating a messaging strategy and copy for State Farm's first-ever iPad app.
LANDING PAGES
State Farm’s Insurance Landing Pages are key to engaging potential customers and driving them into their online quote application. In 2010, I wrote copy for the company’s Homeowners, Condo Owners, and Renters Insurance Landing Pages. Each of the pages ranked in the top 3 for search, and the copy I wrote had to adapt to the new site design while maintaining copy length and keyword density. We solved this challenge by creating expandable sections that housed copy and revealed it upon click, thus achieving search and messaging goals while maintaining the design aesthetic.
homeowners insurance
