MOMS

In 2012, Acorda developed a multi-channel digital campaign to help people with Multiple Sclerosis manage their symptoms. The initiative invoved a website, marketing video, mobile app and eBook. Studio PMG, a boutique agency in Orange County California, hired me to write copy for many of these properties, including the mobile app, website, video, and eBook. 

Feature 1

The MOMS Mobile App intended to be a handy friend to help people with MS track their daily symptoms so they could better adjust their daily habit--such as mood, exercise, eating, and activity--to help them optimize their daily schedule. I wrote the messaging strategy and wrote copy for all of the screens. 

Feature 2

Along with the website and mobile app, I wrote 40+ page eBook--Living Well with MS--that gave specific explanations and tips about how to deal with the illness. Acorda used it as marketing content, giving it for free to anyone who subscribed to the MOM’s newsletter. 

Feature 3

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