Smart Mover iPad App
When the iPad came out in 2010, State Farm wanted to develop an iPad for this new and exciting platform. And they wanted the content of the app to relate directly to a key business objectives. The business knew that over 50% of their customers drop State Farm insurance when they move simply because they were no longer working with their preferred agent. So at Razorfish, we developed an interactive iPad app that customers could use while they were moving.
Splash Screen
Home Screen
With a customizable packing list, 8-week moving checklist, tips, and interactive packing screen, the app aimed to help customer’s with the moving process so State Farm would remain top of mind for their insurance needs in their new home.
