ENT CREDIT UNION

Agency: Rightpoint

Client: ENT Credit Union. Colorado's leading credit union, providing a full range of financial solutions to communities along the Front Range

Project Type: Website Redsesign

Role: Content Strategist & Copywriter

Work: Audited site, developed content strategy, and wrote all site copy for full-scale website redesign.

URL: Ent.com

HOMEPAGE

We structured the homepage with a hero area that showcases featured products, a secondary content area with key customer benefits, the full suite of product offerings, and a focus on Ent’s role in the community.

BANK

The Banking Overview feature key benefits, then uses on-page navigation to direct users to sub-pages for specific products.

BORROW

Similar to Banking, the Borrow overview page calls out key product benefits and directs users to sub-pages — all while providing a disntinct Ent sense of humanity.

history

The History page weaves together the various elments of Ent that make unique: Historic roots in the local community as a credit union for the End Air Force Base. Modern prominence in the Colorado community.