BLUEBEAM

Bluebeam develops software that improves workflow and efficiency for the Architecture, Engineering, and Construction industries. I worked with the company on the redesign of its corporate site to better communicate the organization's product offerings and brand story.  I also provided direction for the redesign of their content marketing platform, StrXur, developing a content hierarchy and taxonomy, as well as creating an editorial calendar.
 

about us

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The About Us page had to communicate Bluebeam’s unique achievements and offerings to diverse audiences in the Architecture, Engineering, and Construction industries. I wrote copy to clarify the company’s mission, highlight its key achievements since its launch in 2002, and tell the story of Bluebeam’s  growth.
 

 

Strxur

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StrXur publishes editorial content aimed at engaging members of the AEC community. The site redesign had to organize that content in a user-friendly and engaging way. I helped the UX and content team develop three content categories—People, Process, and Technology—and a hierarchy to feature both timely and evergreen stories on the page.
 

 

ABOUT STRXUR

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The StrXur About page had to clarify its value to the AEC community as well as explain its relationship with Bluebeam. I wrote copy to achieve those two goals, communicating both the purpose of the site and its role within the Bluebeam organization.